Jessica Bales

Hi! My name is

 775-384-4103 · · ·

OBJECTIVE: To secure a position as a digital professional in order to utilize my administrative, marketing, and interpersonal skills with accuracy and efficiency while maintaining a motivated, productive, and goal oriented environment for the entire professional team on board.

Jessica Bales


ON-CALL EVENT MANAGER, LEGACY MARKETING                                   JULY 2016 – PRESENT   
I am the on-site contact for managing promotion activities from start to finish for major corporate events. This on-call role supports special events held in Las Vegas for new release product and executive sales events.
• Coordinate event vendors, setup, and breakdown for each event.
• Supervise team members throughout the shift and assist where needed.
• Communicate key message and selling points to consumers. • Report market information and feedback to regional manager.

Joined as Social Media Manager in July 2016 and was promoted rapidly through the transition of bringing digital ad operations in-house. Supported financial, operating, and team leadership performance during transition. Managed 50+ campaigns throughout the Southwest region.
• Taught Sales team how to handle new client on-boarding procedures.
• Executed custom strategy campaigns alongside public relations campaigns.
• Improved internal best practices and work flow ideas for content creation, in-house services, package and pricing, and managed social media schedules.

DIGITAL MARKETING MANAGER, GATEHOUSE MEDIA                          MAY 2015 – JUNE 2016
Joined the team as the first digital account manager and was promoted to digital campaign manager in less than three months through dedication to my accounts. I further trained several digital account managers and continued to serve in training the Review Journal digital sales team every Friday morning.
•Lead and execute the creation and submission of digital marketing projects.
•Established and coordinated comprehensive digital marketing reporting.
•Created PowerPoint sales proposals for the sales team to streamline their process.
•Managed 50+ accounts with budgets between $2000 and $75,000+.

BRAND AMBASSADOR, MKTG INC.                                                                 APRIL 2012 – MAY 2016
I was trained at Diageo Headquarters in San Francisco as a new promotional brand ambassador for the Diageo products. I was quickly appointed to Lead Promotional Model within a few months and trained 30+ ambassadors.
•Coordinate event teams and distribute point-of-sale Diageo brand merchandise.
•Target specific demographic marketing segments for each event.
•Take pictures, record sales of bottles, and promote brand for nightlife.

SALES ACCOUNT MANAGER, IMPACT LV                                    SEPTEMBER 2014 – APRIL 2015
•Daily monitor of purchase orders and shipment schedule.
•Creation of Purchase Orders and Sales Orders in SAGE CRM software.
•Update process documents for sales customers and retain record information for sales prospects.
•Communicate with international customers for confirmation, orders, and shipment details.
•Manage orders with manufacturers in South Korea for order updates, status reports, and other information.
•Receive in orders and prepare shipment documents for delivery to customer.
•Assist Director of Gaming with customer communications in meetings, deliveries, and international accounts.
•Increase online visibility with social media management of multiple channels.



MSLI Supply Chain Management Intern supporting Microsoft’s Original Equipment Manufacturers (OEM) Operations during my junior/senior year at the University of Nevada, Reno. I was promoted to Microsoft Online Inc.’s newest marketing department upon graduation and handled contracts as well as finance contracts with international customers.
•Ensure outsourced vendor processes meet global controls and compliance requirements.
•Provide guidance, feedback, and leadership to drive the vendor to achieve continuous improvement on all operational, quality, and satisfaction metrics.
•Monitor appropriate corrective action plans.
•Check all Microsoft Licensing recovery media artwork submissions for compliance.
•Work on department-wide projects.
•Streamline customer information using Microsoft SQL, Dynamics CRM, and Excel.


BSBA - MANAGEMENT, UNIVERSITY OF NEVADA, RENO                          AUGUST 2012-JUNE 2014
Alpha Kappa Psi Business Fraternity, Listed on the Dean’s List for the College of Business every semester from January 2013. Interned at Microsoft through German company Arvato Bertelsmann while a Senior Business Student. Received one Summer Scholarship and graduated with Honors. Maintained a 3.70 GPA.

AA - BUSINESS, CABRILLO COLLEGE                                                        JANUARY 2007- JUNE 2011
Truly found my passion in learning at Cabrillo College and fully challenged myself to graduate
with honors. Maintained a 3.90 GPA.

Experienced in in-the-trench face to face style marketing and sales as well as the digital side of fully manning campaign setup, optimizations, and improving ROI metrics.
 • Google Analytics, Tag Manager, AdWords.

• Aggressive Re-Marketing Campaigns.
• A/B Testing with Facebook, Display, YouTube, and more platforms.
• Enthusiastic Motivating Team Player.

• The Trade Desk, Data XU DSP.

I volunteer with the Vegas Young Professionals Community Events Team to support local charities in setting up special events, working with children, and more. I am also working on a pro bono advertising project with multiple marketing professionals in the Las Vegas Internet Marketing Association to support the Nevada Partner Homeless Youth. In my spare time I teach myself coding, I am currently learning Java, HTML 5, and CSS. I am also a Certified Associate of Project Management (CAPM) by the Project Management Institute.